Reexamining Health Messages in the Digital Age : A Fresh Look at Source Credibility Effects
Year of publication: |
2015
|
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Authors: | Kareklas, Ioannis ; Muehling, Darrel ; Weber, T. |
Publisher: |
[S.l.] : SSRN |
Subject: | Glaubwürdigkeit | Credibility | Gesundheitsmarketing | Health care marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing | Virales Marketing | Viral marketing | Impfung | Vaccination |
Extent: | 1 Online-Ressource (49 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Advertising (2015), 44(2), 88–104 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2015 erstellt |
Classification: | D18 - Consumer Protection ; D11 - Consumer Economics: Theory ; D12 - Consumer Economics: Empirical Analysis |
Source: | ECONIS - Online Catalogue of the ZBW |
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