Reference groups and product line decisions : an experimental investigation of limited editions and product proliferation
Year of publication: |
2010
|
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Authors: | Amaldoss, Wilfred ; Jain, Sanjay |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 56.2010, 4, p. 621-644
|
Subject: | Luxusgüter | Luxury goods | Fertigungsprogramm | Master production schedule | Experimentelle Ökonomik | Experimental economics | Spieltheorie | Game theory |
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