Referrals for new client acquisition in professional services
Year of publication: |
2017
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Authors: | Grierson, Stuart ; Brennan, Ross |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 20.2017, 1, p. 28-42
|
Subject: | Referrals | Customer engagement | Financial services | Customer-to-customer | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration | Übernahme | Takeover |
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