Reflections Integrated Marketing Communications in Turkey- AStudy Towards The Advertising And Public relations Agencies
Year of publication: |
2007
|
---|---|
Authors: | Oyman, Mine ; Inam, Ozgul |
Published in: |
Anadolu University Journal of Social Sciences. - İktisadi ve İdari Bilimler Fakültesi. - Vol. 7.2007, 1, p. 53-78
|
Publisher: |
İktisadi ve İdari Bilimler Fakültesi |
Subject: | Integrated Marketing Communications | Advertising Agencies | Public Relations Agencies | Applications of IMC | Perceptions of IMC |
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