Reflections on 50 years of JA as an academic enterprise
Dean M. Krugman
| Year of publication: |
2022
|
|---|---|
| Authors: | Krugman, Dean M. |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 5, p. 643-649
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| Subject: | Werbewirtschaft | Advertising industry | Fachzeitschrift | Journal |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2022.2026844 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417533