Reflections on an extraordinary marketing scholar
David W. Stewart
| Year of publication: |
2020
|
|---|---|
| Authors: | Stewart, David W. |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 3, p. 320-321
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| Subject: | service-dominant logic | Robert Lusch | journal of marketing | academic | marketing | leading academics in macromarketing | Marketing | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Bibliometrie | Bibliometrics | Fachzeitschrift | Journal | Dienstleistungsmarketing | Services marketing | Ökonomen | Economists |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146720926611 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264017