Reflections on emotional attachment to brands: Brand romance and brand love
| Year of publication: |
2013
|
|---|---|
| Authors: | Patwardhan, Hemant ; Balasubramanian, Siva K. |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 21630057. - Vol. 12.2013, 1 (22.4.), p. 73-79
|