Emotions in supermarket brand choice : a multi-method approach
Year of publication: |
2014
|
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Authors: | Spanjaard, Daniela ; Young, Louise ; Freeman, Lynne |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 17.2014, 3, p. 209-224
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Subject: | Emotion | Observation | Grocery buying | Videography | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Lebensmittelhandel | Food trade |
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