Reflections on the American Marketing Association Doctoral Consortium
William Lazer; Peter D. Bennett
Year of publication: |
2011
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Authors: | Lazer, William ; Bennett, Peter D. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 24739613. - Vol. 3.2011, 2, p. 251-260
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