Reflections on the American Marketing Association Doctoral Consortium
Year of publication: |
2011
|
---|---|
Authors: | Lazer, William ; Bennett, Peter D. |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 3.2011, 2, p. 251-260
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | United States of America | Marketing theory | Professional associations |
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