Regional market segments of China: opportunities and barriers in a big emerging market
Year of publication: |
2000
|
---|---|
Authors: | Cui, Geng ; Liu, Qiming |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 17.2000, 1, p. 55-72
|
Publisher: |
MCB UP Ltd |
Subject: | Market segmentation | China | Multinationals | Consumer behaviour |
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