Regulation of soft issues in advertising in Confucian societies : a comparative examination
Year of publication: |
2009
|
---|---|
Authors: | Gao, Zhihong ; Kim, Joe H. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 1, p. 76-92
|
Subject: | Werbewirtschaft | Advertising industry | Regulierung | Regulation | Konfuzianismus | Confucianism | Ostasien | East Asia |
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