The effect of racial cues on the reader's response to advertisements : a US-China comparative study
Zhihong Gao; Jincan Xu; Joe H. Kim
| Year of publication: |
2013
|
|---|---|
| Authors: | Gao, Zhihong ; Xu, Jincan ; Kim, Joe H. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 3, p. 510-532
|
| Subject: | Internationales Marketing | International marketing | Werbewirkung | Advertising effects | Ethnische Gruppe | Ethnic group | USA | United States | China |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776151