Regulatory Focus and Decision Rules : Are Promotion-Focused Consumers Utility Maximizers and Prevention-Focused Consumers Regret Minimizers?
Year of publication: |
2017
|
---|---|
Authors: | Lim, Jooyoung |
Other Persons: | Hahn, Minhi (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty |
Extent: | 1 Online-Ressource (30 p) |
---|---|
Series: | KAIST College of Business Working Paper Series ; No. 2017-011 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.3002187 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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