Regulatory focus as a moderator of retail shopping behaviour
Gopal Das
| Year of publication: |
Oktober 2016
|
|---|---|
| Authors: | Das, Gopal |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 6, p. 484-499
|
| Subject: | regulatory focus | impulsiveness | shopping values | shopping duration | repurchase intention | word of mouth | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Regulierung | Regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2015.1063679 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011571018