Regulatory focus intensity and evaluations of retail experiences
Mark J. Arnold; Kristy E. Reynolds; Michael A. Jones; Meltem Tugut
| Year of publication: |
2014
|
|---|---|
| Authors: | Arnold, Mark J. ; Reynolds, Kristy E. ; Jones, Michael A. ; Tugut, Meltem ; Gabler, Colin B. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 11, p. 958-975
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010460837