Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives
Year of publication: |
2010
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Authors: | Tuan Pham, Michel ; Chang, Hannah H |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2010, 4, p. 626-641
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