Reimaging Ethiopia through destination branding
Mulugeta Girma
Year of publication: |
July-September 2016
|
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Authors: | Girma, Mulugeta |
Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2016, 3, p. 159-173
|
Subject: | Brand Ambassadors | Destination Branding | Nation Branding | Re-Imaging | Äthiopien | Ethiopia | Markenführung | Brand management | Destinationsmanagement | Destination management |
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