Reimagining marketing doctoral programs
Manjit S. Yadav
| Year of publication: |
2020
|
|---|---|
| Authors: | Yadav, Manjit S. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 10.2020, 1/2, p. 56-64
|
| Subject: | Theory construction | Knowledge development | Doctoral programs | Marketing discipline |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-020-00169-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296598