Reinforcement versus balance response in sequential choice
| Year of publication: |
2008
|
|---|---|
| Authors: | Huber, Joel ; Goldsmith, Kelly ; Mogilner, Cassie |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 3, p. 229-239
|
| Publisher: |
Springer |
| Subject: | Sequential choice | Reinforcement | Balance |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716480