Relatedness, Prominence, and Constructive Sponsor Identification
Year of publication: |
1999
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Authors: | Venkataramani Johar, Gita ; Tuan Pham, Michel |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 36.1999, 3, p. 299-312
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