Relating Hofstede's masculinity dimension to gender role portrayals in advertising
Year of publication: |
2007
|
---|---|
Authors: | An, Daechun ; Kim, Sanghoon |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 24.2007, 2, p. 181-207
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Worldwide web | Advertising | Advertising media | Gender | South Korea | United States of America |
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