Relational capital quality and client loyalty : firm-level evidence from pharmaceuticals, Pakistan
Year of publication: |
2016
|
---|---|
Authors: | Shujaat Mubarik ; Chandran, V G R ; Devadason, Evelyn S. |
Published in: |
The learning organization : TLO ; the international journal of critical studies in organizational learning. - Bingley : Emerald Group Publishing Limited, ISSN 0969-6474, ZDB-ID 1375336-8. - Vol. 23.2016, 1, p. 43-60
|
Subject: | Behavioral loyalty | Trust | Commitment | Attitudinal loyalty | Client loyalty | Relational capital quality | Beziehungsmarketing | Relationship marketing | Pakistan | Vertrauen | Confidence | Dienstleistungsqualität | Service quality |
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