Building trust by signaling trustworthiness in service retail
Year of publication: |
2014
|
---|---|
Authors: | Kharouf, Husni ; Lund, Donald J. ; Sekhon, Harjit |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 5, p. 361-373
|
Subject: | Trust | Structural equation modeling | Behavioral loyalty | Trustworthiness | Attitudinal loyalty | Service retailer | Vertrauen | Confidence | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model |
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