Relational domain switching : interpersonal insecurity predicts the strength and number of marketplace relationships
Jodie Whelan (York University), Allison R. Johnson (Western University), Tara C. Marshall (Brunel University), Matthew Thomson (Western University)
| Year of publication: |
June 2016
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|---|---|
| Authors: | Whelan, Jodie ; Johnson, Allison R. ; Marshall, Tara C. ; Thomson, Matthew |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 6, p. 465-479
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| Subject: | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20891 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011491952