Relational dynamics between customer engagement, brand experience, and customer loyalty : an empirical investigation
Year of publication: |
2021
|
---|---|
Authors: | Rasool, Aaleya ; Shah, Farooq Ahmad ; Tanveer, Muhammad |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 20.2021, 3, p. 273-292
|
Subject: | Banking | brand experience | customer engagement | customer loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration |
Description of contents: | Description [doi.org] |
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