Relational governance mechanisms and uncertainties in nonownership services
Nelson Oly Ndubisi (King Fahd University of Petroleum & Minerals), Michael Ehret (Nottingham Trent University), Jochen Wirtz (National University of Singapore)
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Ndubisi, Nelson Oly ; Ehret, Michael ; Wirtz, Jochen |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 4, p. 250-266
|
| Subject: | Share Economy | Sharing economy | B-to-B-Marketing | Business-to-business marketing | Risiko | Risk | Unvollständiger Vertrag | Incomplete contract | Governance-Ansatz | Governance approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20873 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011458433