Relationship atmosphere in international business
Year of publication: |
2012
|
---|---|
Authors: | Hallén, Lars ; Sandström, Madelene |
Published in: |
Perspectives on international marketing - re-issued. - London [u.a.] : Routledge, ISBN 0-415-65769-5. - 2012, p. 108-125
|
Subject: | Multinationales Unternehmen | Transnational corporation | Welt | World | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
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