Relationship between academic consumer lifestyle and the decision to purchase from virtual stores
Year of publication: |
2021
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Authors: | Hassani, Naghmeh Sheikh ; Jafari, Seyed Mohammadbagher |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 25.2021, 2, p. 242-259
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Subject: | purchase decision | lifestyle | VALS model | technology adoption model | TAM | virtual store | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Innovationsakzeptanz | Innovation adoption |
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