Consumer lifestyles and adoption of high-technology products : a case of South Korea
Year of publication: |
2009
|
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Authors: | Lee, Hyun-joo ; Lim, Heejin ; Jolly, Laura D. ; Lee, Jieun |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 21.2009, 2, p. 153-167
|
Subject: | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Elektronisches Produkt | Electronic product | Innovationsakzeptanz | Innovation adoption | Strukturgleichungsmodell | Structural equation model | Südkorea | South Korea |
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