Relationship between green marketing and behavioural intention : empirical evidence from Indian consumers
Trilok Pratap Singh, Utkal Khandelwal
| Year of publication: |
2021
|
|---|---|
| Authors: | Singh, Trilok Pratap ; Khandelwal, Utkal |
| Published in: |
International journal of green economics : IJGE. - Genève : Inderscience Enterprises, ISSN 1744-9936, ZDB-ID 2232950-X. - Vol. 15.2021, 3, p. 274-299
|
| Subject: | behavioural intention | consumer attitude | environmental concerns | green marketing | sustainable competitive advantage | Indien | India | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJGE.2021.120873 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012940052