Relationship between Marketing Planning and Annual Budgeting
Year of publication: |
1994
|
---|---|
Authors: | Abratt, Russell ; Beffon, Maria ; Ford, John |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 12.1994, 1, p. 22-28
|
Publisher: |
MCB UP Ltd |
Subject: | Fast-moving consumer goods | Finance | Financial forecasting | Marketing management | Marketing planning | Strategic planning |
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