Relationship between Marketing Planning and Annual Budgeting: Examines the interface between marketing and finance in budgeting procedures
| Year of publication: |
1994
|
|---|---|
| Authors: | Abratt, Russell ; Beffon, Maria ; Ford, John |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 12.1994, 1, p. 22-28
|