Relationship between Perceived Service Quality and Technology Acceptance, and its Effect on Student Satisfaction in Online Education

This paper proposes an online education satisfaction model, which links online education, student satisfaction and technology acceptance literature. This study examines the relationship between perception of service quality and technology acceptance of online education, and its effect on student satisfaction. Data has been collected from eight hundred forty-two undergraduate students in online universities. The data is analyzed by using factor analysis and structural equation modeling techniques. The results show that 1) perception of service quality positively influences technology acceptance, 2) both perceived ease of use and usefulness positively influence student satisfaction, and 3) perception of service quality serves as a robust predictor for student satisfaction in online classes