Relationship between sales force reputation and customer behavior : role of experiential value added by sales force
Saïd Echchakoui (University of Quebec in Abitibi-Témiscamingue Management Department, Quebec, Canada)
| Year of publication: |
2016
|
|---|---|
| Authors: | Echchakoui, Saïd |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 54-66
|
| Subject: | Sales force | Salesperson reputation | Experiential added value | Service context | Customer behavior | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Reputation | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Außendienst | Field sales force | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.07.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433763