Why and how to merge Scopus and Web of Science during bibliometric analysis : the case of sales force literature from 1912 to 2019
Year of publication: |
2020
|
---|---|
Authors: | Echchakoui, Saïd |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 8.2020, 3, p. 165-184
|
Subject: | Bibliometric analysis | Scopus | WOS | Merged database | Sales force literature | R package | VOSviewer |
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