The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business models
Year of publication: |
2015
|
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Authors: | Punj, Girish |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 2, p. 175-186
|
Subject: | Digital content | Willingness to pay | Consumer characteristics | E-commerce | Online business models | Demographics | Zahlungsbereitschaftsanalyse | Geschäftsmodell | Business model | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Digitale Güter | Digital goods | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing |
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