Relationship intention as a mediator between relational benefits and customer loyalty in the tour operator industry
Oliver Conze; Thomas Bieger; Christian Laesser; Thomas Riklin
| Year of publication: |
2010
|
|---|---|
| Authors: | Conze, Oliver ; Bieger, Thomas ; Laesser, Christian ; Riklin, Thomas |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 27.2010, 1, p. 51-62
|
| Subject: | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Reisevermittler | Travel agency | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003963320