Relationship keyness: The underlying concept for different forms of key relationship management
| Year of publication: |
2009
|
|---|---|
| Authors: | Ivens, Björn Sven ; Pardo, Catherine ; Salle, Robert ; Cova, Bernard |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 38.2009, 5, p. 513-520
|