Relationship-Management für KMU : mit Beiträgen aus Wissenschaft und Praxis
Dietmar Rößl [Hrsg.]
| Year of publication: |
2012 ; 2., überarb. Aufl.
|
|---|---|
| Authors: | Rößl, Dietmar |
| Publisher: |
Wien : Facultas.wuv |
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Stakeholder | Österreich | Klein- und Mittelbetrieb | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 293 S. Ill., graph. Darst. 230 mm x 153 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-7089-0846-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525477