Relationships marketing and management of micro and small enterprises in the Czech Republic
Alena Klapalová
| Year of publication: |
2008
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|---|---|
| Authors: | Klapalová, Alena |
| Published in: |
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-7-5. - 2008, p. 155-165
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| Subject: | KMU | SME | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Stakeholder | Tschechien | Czech Republic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003800031