Relationship marketing and customer loyalty : do customer satisfaction and customer trust really serve as intervening variables?
Year of publication: |
January-March 2016
|
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Authors: | Rizan, Mohamad ; Ari Warokka ; Listyawati, Dewi |
Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2016, 1, p. 39-50
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Subject: | relational marketing | customer satisfaction | customer trust | customer loyalti | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
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