Relationship marketing : creating shareholder value
Year of publication: |
2002 ; 1. publ., [rev. ed.]
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Authors: | Christopher, Martin ; Payne, Adrian ; Ballantyne, David |
Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
Subject: | Shareholder Value | Shareholder value | Beziehungsmarketing | Relationship marketing | Marketingmanagement |
Description of contents: | Table of Contents [gbv.de] |
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Tewes, Matthias, (2003)
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Breusch, Alexander, (2008)
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Steiner, Viviana, (2009)
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Pathologie unternehmensübergreifender Qualitätsoffensiven
Ballantyne, David, (2003)
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Relationship marketing : bringing quality, customer service and marketing together
Christopher, Martin, (1991)
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Relationship marketing : creating stakeholder value
Christopher, Martin, (2002)
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