Relationship Marketing: Creating Stakeholder Value
| Year of publication: |
2003
|
|---|---|
| Authors: | Paulin, Michèle |
| Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 17.2003, 4, p. 443-445
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Stakeholders | Value | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/jsm.2003.17.4.443.1 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014905792