Customer sociability and the total service experience : antecedents of positive word-of-mouth intentions
Ronald J. Ferguson and Michèle Paulin and Jasmin Bergeron
| Year of publication: |
2010
|
|---|---|
| Authors: | Ferguson, Ronald J. ; Paulin, Michèle ; Bergeron, Jasmin |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 21.2010, 1, p. 25-44
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Sozialpsychologie | Social psychology | Krankenhaus | Hospital | Beziehungsmarketing | Relationship marketing | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964295