Customer sociability and the total service experience : antecedents of positive word-of-mouth intentions
Year of publication: |
2010
|
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Authors: | Ferguson, Ronald J. ; Paulin, Michèle ; Bergeron, Jasmin |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 21.2010, 1, p. 25-44
|
Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Sozialpsychologie | Social psychology | Krankenhaus | Hospital | Beziehungsmarketing | Relationship marketing | Kanada | Canada |
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