Relationship commitment, relational equity and company image in customer loyalty development
Jasmina Dlačić, Vesna Žabkar
| Year of publication: |
2012
|
|---|---|
| Authors: | Dlačić, Jasmina ; Žabkar, Vesna |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 25.2012, 2, p. 503-523
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Multiple Regression | Multiple regression | Mobilkommunikation | Mobile communications | Kroatien | Croatia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in kroat. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009564254