Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective
| Year of publication: |
2008
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|---|---|
| Authors: | Ndubisi, Nelson Oly ; Malhotra, Naresh ; Wah, Chan Kok |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 21.2008, 1, p. 5-16
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