Relationship marketing
Mark Godson
| Year of publication: |
2009
|
|---|---|
| Authors: | Godson, Mark |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Unternehmen | Marketing | Kundenmanagement | Beziehungsmanagement | Relationship marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 361 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-19-921156-2 ; 0-19-921156-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004930915