Relationship-Marketing im Firmenkundengeschäft : Konzepte, Erfolgsfaktoren, Umsetzung
Clemens Renker
| Year of publication: |
2003
|
|---|---|
| Authors: | Renker, Clemens |
| Publisher: |
Stuttgart : Dt. Sparkassen-Verl. |
| Subject: | Bank | Firmenkundengeschäft | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 323 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Verlagsausg. u.d.T.: Renker, Claus: Relationship Marketing |
| ISBN: | 3-09-306960-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004230302