Relationship marketing in franchising and retailing
| Year of publication: |
[2022]
|
|---|---|
| Publisher: |
London : Routledge |
| Subject: | Franchising | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management |
| Extent: | 1 Online-Ressource (Seite 113-238) Illustrationen |
|---|---|
| Series: | Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. volume 30, issue 2 (2022) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013170068